Brands We Love: Ariat

A DIFFERENT BREED OF COMPANY.

Ariat is committed to building a different breed of company, one that reflects our core values as a team and those of our consumers. Our company values have shaped our success since 1993 – a commitment to innovation, quality, integrity, teamwork and respect. They believe what sets them apart and have helped build Ariat into the one of the top Equestrian, Outdoor and Work brands in the world. Product quality is non-negotiable, and so is our collaborative culture and giving back to the communities we serve.

INSPIRED BY SECRETARIAT.

Ariat takes its name from Secretariat, the legendary race horse and 1973 Triple Crown winner with a heart almost three times the size of an average thoroughbred. Secretariat is widely considered the greatest racehorse of all time. His athleticism and non-stop competitive spirit make him an enduring inspiration for their company.

THE SCIENCE OF INNOVATION.

Ariat is a leader in developing advanced technologies to deliver products that outperform in a variety of demanding environments. We partner with world-class biomechanical research groups and testing labs to improve product performance, comfort and durability – while focusing on real-world product functionality.

They work with global suppliers to develop new materials that are lighter, cooler and more durable than anything in the market. We field-test all of our products with people like you, to consistently raise the bar for functionality and style.

A CULTURE OF CRAFTSMANSHIP.

World-class product requires world-class design, materials and workmanship. Ariat's footwear team obsesses over every single detail of our boots and shoes - from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear.

Many of their boots go through 150 steps during construction, ensuring world-class performance, fit and durability. Ariat's apparel team reimagines every element of our clothing – building in the Ariat difference of innovation in materials, fit, and function. Ariat denim is manufactured using advanced sustainability processes while the finishing is performed by denim “artists” that give every pair a unique look.

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